App development

CRM app development for small sales teams

Yes, Brightray builds simple CRM apps that keep your contacts, sales pipeline, follow-up reminders and notes on the phone, on iOS and Android. It is a bespoke build quoted per project after a quick scope, usually live in about 6 to 10 weeks plus app-store review, and it is shaped around how your team actually sells rather than a bloated off-the-shelf tool.

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All your contacts and their history in one place your team can reach anywhere
A visual pipeline that shows every deal's stage and what to do next
Follow-up reminders so no lead goes cold because someone forgot to call back
Quick notes and call logs added on the move, straight after a meeting

From £500 fixed

Live in 7 days

20% off for charities

Found on Google

What you get

Everything, as standard.

Whatever the budget, these aren’t extras. They’re the baseline for anything that leaves the studio.

Designed for you

No off-the-shelf themes. Your site is designed around your business, your customers and what you actually need it to do.

Built for phones first

Most of your visitors arrive on a mobile. Your site is designed for the small screen first, and looks sharp everywhere else.

Found on Google

Sensible titles, descriptions and structure, plus your Google Business Profile set up properly so local customers find you.

Fast by default

No bloated page-builders. Lean, hand-written pages that load in a blink — which Google rewards and visitors notice.

Plain-English support

One person, direct contact, no ticket queues. Questions answered in language you don’t need a translator for.

WhatsApp built in

Every enquiry can go straight to your phone by WhatsApp — customers message you in one tap. Standard in every package.

Pricing

Simple, upfront pricing.

Agreed before any work starts. The price you’re quoted is the price you pay.

Essential · ONE-OFF

£500

Up to 5 pages, custom designed
Contact form, WhatsApp & click-to-call
Google Business Profile setup
Search-engine basics done right
Live in around 7 days
30 days of free tweaks

Choose Essential

Growth · MOST POPULAR

£950

Everything in Essential
Up to 10 pages
Booking & enquiry forms
Galleries & news section
Online payments if you need them
60 days of free tweaks

Choose Growth

Bespoke · FROM

from £1,800

Everything in Growth
Online shop or bookings
Member & login areas
Integrations with your tools
Scoped and quoted together
Timeline agreed up front

Talk it through

Optional extras

Add only what you need.

WhatsApp chat, Google Business Profile setup and mobile-first design are standard in every package. These are the extras — pick any, or none.

Advanced SEO

£100

Keyword research, optimised titles & meta on every page, schema markup, sitemap + Google Search Console and local-SEO tuning.

Interactive calculators

from £150

Cost estimators and quote calculators that keep visitors on your site, boost engagement and turn browsers into enquiries.

GEO — AI search

£100

Get recommended by ChatGPT, Google AI & Perplexity: answer-first content, FAQ & entity schema, directory consistency and AI-answer testing.

SEO + GEO bundle

£175

Both add-ons together — the full “Get Found” search + AI-answer package.

Extra pages

£40 each

Add more pages beyond your package as your business grows.

Online shop

£350

Sell up to 10 products or take payments — typically £500–£2,400 elsewhere.

Booking system

from £150

Let customers book appointments or slots online.

Copywriting

£45 / page

We write the words for you, in plain English.

Blog / news setup

£90

A blog or news section, ready for you to post updates.

Logo & branding

from £120

A clean logo and colour palette if you need them.

Keep it growing

Simple monthly plans.

All optional, all by Direct Debit, cancel any time. The one-off build is yours to keep either way.

Care Plan

£25/mo

Hosting, SSL, updates, security, backups and small monthly edits — cancel any time.

Care + Growth

£45/mo

Everything in Care, plus a monthly SEO & GEO refresh, a content update and a simple analytics report.

SEO & GEO ongoing

£75/mo

Monthly ranking and AI-visibility monitoring, with ongoing tweaks to keep you ahead.

Registered charities and community groups get 20% off every package and add-on, plus the first 3 months of any monthly plan free.

Questions

Asked and answered.

How much does a CRM app cost and how long does it take?+

It is quoted per project after a scope, because price depends on your pipeline stages, team size and any existing data or tools to connect. Most builds run about 6 to 10 weeks plus app-store review.

Why build a CRM app instead of using an off-the-shelf one?+

Off-the-shelf CRMs are powerful but often overloaded with features a small team never uses and priced per seat every month. A focused app built around your exact sales process is faster to use day to day and there is no growing per-user subscription, which suits a small team well.

Get in touch

Let’s build yours.

Tell us what you do and what you need — two sentences will do. You’ll get a reply within one working day with a fixed price and a start date. No obligation.

Prefer to give us the full picture? Start a detailed project brief — pick your business type, content and exact brand colours.