Loyalty apps · Gyms
Loyalty app for gyms and fitness studios — from £995
Brightray builds a branded loyalty and engagement app for your gym for a fixed £995, plus £99 a month, live in about 3 to 4 weeks. Reward consistency with streaks and class milestones, nudge members before they drift, and grow through referrals — under your own branding, far below the usual £20,000-plus.
- Reward attendance and streaks, not just spend — the thing that keeps members
- Push a gentle nudge to members who have not been in for a while
- Referral rewards, because members train with friends
- £995 to build plus £99/month, live in about 3-4 weeks
Everything, as standard.
Designed for you
No off-the-shelf themes. Your site is designed around your business, your customers and what you actually need it to do.
Built for phones first
Most of your visitors arrive on a mobile. Your site is designed for the small screen first, and looks sharp everywhere else.
Found on Google
Sensible titles, descriptions and structure, plus your Google Business Profile set up properly so local customers find you.
Fast by default
No bloated page-builders. Lean, hand-written pages that load in a blink — which Google rewards and visitors notice.
Plain-English support
One person, direct contact, no ticket queues. Questions answered in language you don’t need a translator for.
WhatsApp built in
Every enquiry can go straight to your phone by WhatsApp — customers message you in one tap. Standard in every package.
Simple, upfront pricing.
- Up to 5 pages, custom designed
- Contact form, WhatsApp & click-to-call
- Google Business Profile setup
- Search-engine basics done right
- Live in around 7 days
- 30 days of free tweaks
- Everything in Essential
- Up to 10 pages
- Booking & enquiry forms
- Galleries & news section
- Online payments if you need them
- 60 days of free tweaks
- Everything in Growth
- Online shop or bookings
- Member & login areas
- Integrations with your tools
- Scoped and quoted together
- Timeline agreed up front
Add only what you need.
Advanced SEO
£100Keyword research, optimised titles & meta on every page, schema markup, sitemap + Google Search Console and local-SEO tuning.
GEO — AI search
£100Get recommended by ChatGPT, Google AI & Perplexity: answer-first content, FAQ & entity schema, directory consistency and AI-answer testing.
SEO + GEO bundle
£175Both add-ons together — the full “Get Found” search + AI-answer package.
Extra pages
£40 eachAdd more pages beyond your package as your business grows.
Online shop
£350Sell up to 10 products or take payments — typically £500–£2,400 elsewhere.
Booking system
from £150Let customers book appointments or slots online.
Copywriting
£45 / pageWe write the words for you, in plain English.
Blog / news setup
£90A blog or news section, ready for you to post updates.
Logo & branding
from £120A clean logo and colour palette if you need them.
Simple monthly plans.
Care Plan
£25/moHosting, SSL, updates, security, backups and small monthly edits — cancel any time.
Care + Growth
£45/moEverything in Care, plus a monthly SEO & GEO refresh, a content update and a simple analytics report.
SEO & GEO ongoing
£75/moMonthly ranking and AI-visibility monitoring, with ongoing tweaks to keep you ahead.
Asked and answered.
How much does a gym loyalty app cost?+
A Brightray gym app is a fixed £995 to build plus £99 a month for hosting, updates and support, built on our proven loyalty platform and branded as your gym — a fraction of a bespoke build.
How does a loyalty app help a gym?+
Its main job is keeping members engaged so they do not quietly drift and cancel. Rewarding attendance, celebrating milestones and gently nudging inactive members all work against the slow drop-off that eats gym memberships.