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AI receptionist for small businesses · UK & Ireland

Never miss a call again.Even at 10pm on a Sunday.

An AI receptionist answers your business phone 24/7 in a natural, clear voice. It takes messages, asks the right questions, flags anything urgent and sends you every enquiry, so you stop losing work to voicemail. We set it up and run it for you, alongside your website.

Get startedGet a quote

Questions first? Book a call with us or request a callback.

  • Answers 24/7
  • Natural, clear voices
  • Recording and transcript by email
  • Keep your number

Press play · scripted demo call

Electrician: emergency call-out

Northgate Electrical, a made-up business. Voice: Sonia.

Or hear a voice

In short

What is BrightRay’s AI receptionist?

BrightRay's AI receptionist is an AI phone answering service for small businesses and tradespeople in the UK and Ireland. When you can't get to the phone, it answers your business number 24/7 in a natural, clear voice, tells the caller the call is recorded, chats with them naturally, answers common questions and takes their name, number and what they need. As soon as the call ends you get a branded email with a summary and the caller's details, then a follow-up email with the call recording attached as an audio file (MP3) and the transcript, so you can call them back with everything in front of you. BrightRay sets it up and runs it for you, and it is quoted per business.

AI receptionist facts

What it is
An AI receptionist (AI phone answering service) that answers your business calls in a natural, clear voice
Who it is for
Small businesses, sole traders and tradespeople who miss calls while they are working
Hours
24/7, including evenings, weekends and bank holidays
What you get after each call
A branded email with a call summary straight away, then the recording attached as an MP3 audio file and the transcript
Recording
Callers are told the call is recorded before recording starts
Callers know it is AI
Yes. It introduces itself as an automated assistant
Voices
16 natural, clear voices, male and female
Where
UK and Ireland
Set-up
Set up and run by BrightRay. You can keep your existing number
Price
Quoted per business. Ask for a quote
Play a voice

16 natural, clear voices. Press play on any of them.

Each one reads the same greeting: “Good morning, thank you for calling. You're through to the automated assistant. I can take a message, arrange a call back, or pass on anything urgent straight away. How can I help you today?”

  • SoniaFemale · Natural, clear voice

    Clear and friendly.

  • RyanMale · Natural, clear voice

    Calm and confident.

  • LibbyFemale · Natural, clear voice

    Bright and upbeat.

  • AbbiFemale · Natural, clear voice

    Warm and relaxed.

  • OllieMale · Natural, clear voice

    Natural and conversational. Also speaks other languages.

  • AdaFemale · Natural, clear voice

    Natural and conversational. Also speaks other languages.

  • AlfieMale · Natural, clear voice

    Easy-going and approachable.

  • BellaFemale · Natural, clear voice

    Light and cheerful.

  • ElliotMale · Natural, clear voice

    Measured and professional.

  • EthanMale · Natural, clear voice

    Steady and reassuring.

  • HollieFemale · Natural, clear voice

    Friendly and lively.

  • MaisieFemale · Natural, clear voice

    A younger-sounding voice.

  • NoahMale · Natural, clear voice

    Relaxed and down to earth.

  • OliverMale · Natural, clear voice

    Polished and formal.

  • OliviaFemale · Natural, clear voice

    Polished and professional.

  • ThomasMale · Natural, clear voice

    Deep and composed.

How it works

What happens when a customer rings and you can’t answer.

From the phone ringing to you calling them back, every step.

How the BrightRay AI receptionist works, in 5 steps

A caller rings your number, the AI receptionist answers and takes their details, and you get a branded email with a summary, then the recording as an audio attachment and the transcript, and call them back.

  1. 01

    Your customer rings your number

    Any time, 24/7: evenings, weekends, or while you are on a job and can't answer.

  2. 02

    Your AI receptionist answers

    In a natural, clear voice, after telling the caller the call is recorded.

  3. 03

    It chats and takes the details

    It talks naturally, answers common questions about your business and takes their name, number and what they need. If they would rather leave a voicemail, they can.

  4. 04

    You get a branded email

    A summary and the caller's details straight away, then the call recording attached as an MP3 audio file, with the transcript.

  5. 05

    You tap to call them back

    Their number is in the email, so you ring back with everything in front of you.

Every call is also saved to your lead records, so nothing gets lost.

What you receive

A summary straight away, then the recording and transcript.

As soon as the call ends, you get a branded email with a summary and everything you need to ring back: who called, their number, what they need and whether it is urgent. Once the recording is ready, a follow-up email arrives with the call recording attached as an MP3 audio file and the transcript.

  • A short summary you can read in seconds, sent straight away
  • The caller's name, number and what they need
  • The call recording attached as an MP3 audio file
  • The transcript of the call
  • A one-tap number to call them back
Sample Dummy data, not a real call
From: Your AI receptionist
New call: Sam Taylor, tripped electrics, urgent
Received 10:42pm · Call length 2m 05s
Summary

Caller’s kitchen circuit keeps tripping and the fridge is off. Would like someone out tomorrow morning if possible.

NameSam Taylor
Number07700 900123
AreaKirkintilloch
UrgentYes
Call Sam back
Follow-up, once the recording is ready
Recording for Sam Taylor
Attachments
  • call-recording.mp3Audio recording · 2:05
  • transcript.txtTranscript of the call
Sample emails with made-up details. The real emails carry your business branding and the caller’s own details.
Divert your existing number

Divert your existing number, live the same day.

  1. 1
    Keep your number

    Customers keep ringing the number they already have. Nothing changes on your van, website or cards.

  2. 2
    Divert the calls you miss

    Set your phone to divert to the number we give you when you don't answer, are busy or have no signal. It takes a minute in your settings.

  3. 3
    Live the same day

    Once we've set up your receptionist and given you the number, it can be answering calls the same day you divert.

Step-by-step guides for your network

All call divert guides, including landlines and VoIP →
Who it’s for

For anyone who can’t always get to the phone.

The sample calls are scripted demos with made-up businesses, voiced with the voices above.

Trades

Up a ladder or under a sink. It takes the postcode, the job and how urgent it is, and marks emergencies as urgent.

Sample call, scripted demo

Electrician: emergency call-out

Northgate Electrical (a made-up business). Receptionist voice: Sonia. Caller played by: Thomas.

Read the transcript
AI receptionist
Good evening, thank you for calling Northgate Electrical. You're through to the automated assistant. How can I help you today?
Caller
Hi, half the sockets in my kitchen have just gone off and the trip switch won't stay up.
AI receptionist
I'm sorry, that sounds stressful. Can I check first, is there any burning smell, smoke or sparking?
Caller
No, nothing like that. It just keeps tripping.
AI receptionist
Thank you. Please leave that circuit switched off for now. Can I take your name, your postcode and the best number to reach you?
Caller
It's Mark, G sixty-one, and this number's fine.
AI receptionist
Thanks, Mark. I've marked this as urgent and passed it straight to the on-call electrician, who'll ring you back on this number shortly. Is there anything else I can help with?
Caller
No, that's great, thanks.
AI receptionist
You're welcome. Speak soon.

Clinics

With a patient and can't pick up. It takes the caller's name, number and what they're calling about, and passes the message on. It takes messages only and never gives clinical advice.

Sample call, scripted demo

Podiatry clinic: new patient booking

Westfield Foot Clinic (a made-up business). Receptionist voice: Libby. Caller played by: Olivia.

Read the transcript
AI receptionist
Good morning, Westfield Foot Clinic, you're through to the automated assistant. How can I help you today?
Caller
Hello, I'd like to book an appointment. I've had heel pain for a few weeks now.
AI receptionist
Of course. Have you been to the clinic before, or would this be your first visit?
Caller
It'd be my first time.
AI receptionist
Lovely. New patient assessments are on weekday mornings and Thursday evenings. Which would suit you better?
Caller
Thursday evening, if possible.
AI receptionist
I'll note Thursday evening as your preference. Can I take your full name and a mobile number?
Caller
It's Sarah Collins, and this mobile is best.
AI receptionist
Thank you, Sarah. The clinic will text you to confirm a Thursday evening slot. If the pain gets worse before then, do speak to your GP or pharmacist. Anything else I can help with?
Caller
No, that's lovely. Thank you.

Salons

Mid-colour with your hands full. It notes the service and the day they'd like, so you can confirm the appointment yourself.

Sample call, scripted demo

Hair salon: appointment and price question

Willow Hair Studio (a made-up business). Receptionist voice: Hollie. Caller played by: Bella.

Read the transcript
AI receptionist
Hiya, thanks for calling Willow Hair Studio. You're through to the automated assistant. How can I help you today?
Caller
Hi, I'd like to book a cut and colour for next Saturday, please.
AI receptionist
Lovely. Saturdays get busy, so I'll pass your request to the team to confirm a time. Morning or afternoon?
Caller
Morning, ideally. Oh, and roughly how much is a full head colour?
AI receptionist
Colour prices depend on your hair length, so your stylist will confirm the price at a quick consultation. Have you had a patch test with us in the last six months?
Caller
No, I haven't.
AI receptionist
No problem. You'll need a quick patch test at least forty-eight hours before your colour, and the team can arrange that too. Can I take your name and number?
Caller
Emma, and it's this number.
AI receptionist
Thanks, Emma. The salon will text you to confirm Saturday morning and your patch test. Have a lovely day.

Letting agents

Out on viewings. It takes the caller's details, the property they're asking about, and whether it's a repair, a viewing or a valuation.

Voice sample

Ada

One of the natural, clear voices you can choose.

Built for trades

One mobile, every call answered.

An AI receptionist for one-mobile trades businesses: divert your mobile, it answers as your business, you get the details, transcript and recording by email.

AI receptionist for trades →

Available now

We set it up for you.

Tell us about your business on a short call. We write the script with you, pick the voice, give you the number to divert to and test it with you until it sounds right.

Book a setup callSend your details
More sample calls

Hear a few more.

Scripted demos, not real calls. The businesses and callers are made up.

Sample call, scripted demo

Mobile tyre fitter: puncture with a reg plate

Rapid Mobile Tyres (a made-up business). Receptionist voice: Ryan. Caller played by: Hollie.

Read the transcript
AI receptionist
Hello, thanks for calling Rapid Mobile Tyres. You're through to the automated assistant. How can I help you today?
Caller
Hi, I've got a flat tyre outside my house and I need someone to come out today.
AI receptionist
No problem, we can help with that. What's the car's registration, please?
Caller
It's A B one two, C D E.
AI receptionist
Thanks. That's A B one two, C D E. Do you know the tyre size? It's printed on the side of the tyre, something like two-oh-five, fifty-five, R sixteen.
Caller
I'm not sure, sorry.
AI receptionist
That's fine, the fitter can check it from the registration. Which tyre is it, and what's your postcode?
Caller
Front passenger side. M K nine.
AI receptionist
Got it. I've sent the details to the fitter, who'll call you back with a price and an arrival time. Is this the best number to reach you on?
Caller
Yes, it is. Thanks very much.

Sample call, scripted demo

Driving instructor: lesson enquiry

Clearway Driving School (a made-up business). Receptionist voice: Abbi. Caller played by: Ethan.

Read the transcript
AI receptionist
Hi, thanks for calling Clearway Driving School. You're through to the automated assistant. How can I help you today?
Caller
Hi, I've just got my provisional licence and I want to start lessons.
AI receptionist
Congratulations! Would you like manual or automatic lessons?
Caller
Manual, please.
AI receptionist
Great. And which days and times usually suit you? We cover evenings and weekends too.
Caller
After college, so weekdays from about four.
AI receptionist
Perfect. Can I take your name and the area you'd like to be picked up from?
Caller
It's Jamie, and I'm in Bearsden.
AI receptionist
Thanks, Jamie. I'll pass this to your instructor, who'll call you to arrange your first lesson. Have a great evening.

Sample call, scripted demo

Plumber: leak and out-of-hours message

Brookside Plumbing (a made-up business). Receptionist voice: Ollie. Caller played by: Abbi.

Read the transcript
AI receptionist
Hello, you've reached Brookside Plumbing. I'm the automated assistant, so you won't need to leave a voicemail. How can I help you today?
Caller
Hi, there's water dripping through my kitchen ceiling from the bathroom.
AI receptionist
Sorry to hear that. If you can, turn off the water at the stopcock, usually under the kitchen sink. Is it still dripping?
Caller
I've just turned it off. It's slowing down now.
AI receptionist
Well done, that's the right thing to do. Can I take your name, address and a contact number?
Caller
Claire Morgan, fourteen Station Road, and this mobile.
AI receptionist
Thanks, Claire. I've sent this to the plumber as urgent, with a note that the water's off. They'll ring you as soon as they're free. Anything else?
Caller
No, that's it. Thank you.

Talk to it on a real phone

Ring 0141 461 4870 or 0800 208 4430 and our AI receptionist will answer, take your details and we’ll call you back. It tells you it’s an automated assistant and that the call is recorded.

Want to talk to a person about it? Book a call with us, request a callback, or call 0800 208 4430 (free) or our London line 020 3922 2253.

AI receptionist questions

Asked and answered.

What is an AI receptionist?+

It is a phone assistant that answers your business calls in a natural voice, has a real conversation with the caller, takes their details and passes the message to you. It tells callers they are speaking to an automated assistant, so nobody is misled.

Will callers know it's AI?+

Yes. It introduces itself as an automated assistant at the start of every call and tells the caller the call is recorded. Most callers simply want to be listened to and called back, and it does that politely and clearly.

Do I get a recording of the call?+

Yes. The call recording is attached to an email as an MP3 audio file, along with the transcript, so you can listen back and hear exactly what the caller said. Callers are told the call is recorded before recording starts.

Can callers get a copy of the conversation?+

Yes. If a caller asks for one on the call, they are emailed a copy of the transcript (not the recording). Their email address is used only to send that one email, and it is deleted once the email has been sent.

How quickly do I get the email?+

The first email, with a summary and the caller's details, is sent as soon as the call ends, so you can ring back straight away. A follow-up email with the recording attached as an audio file and the transcript arrives once the recording is ready.

Can it answer calls when I'm on a job?+

Yes, that is what it is for. Forward your calls to it when you are up a ladder, under a sink or with a customer, or have it answer out of hours. It takes the details and emails you, and you ring back when you are free.

Can I choose the voice?+

Yes. Every voice on this page is available. Play the samples, pick a favourite and we will set it up with that voice. You can change it later.

Do I need a new phone number?+

Not necessarily. It can answer a new local or 0800 number, or calls you forward from your existing number when you are busy or out of hours. We will talk you through the options for your setup.

Are the sample calls real customers?+

No. The sample calls on this page are scripted demos with made-up businesses and callers, voiced with the same voices you can choose from. We never publish recordings of real calls.

How much does it cost?+

It depends on your call volume and what you want it to do, so we quote for each business. Ask for a quote or book a call and you will get a clear monthly figure before anything starts.

Can I have it with a BrightRay website?+

Yes. We build websites and run AI receptionists, and they work well together: the receptionist knows what your website says, and every enquiry from either one reaches you.

Can I keep my existing mobile or landline number?+

Yes. You divert calls from your existing number to the number we give you, usually only when you don't answer or are busy. Most UK networks allow this; Tesco Mobile doesn't, and Lebara's help only covers voicemail. Our call divert guides show the steps for each network.

How do I get started?+

Book a setup call or send us your details. We set it up for you: we write the script with you, pick the voice, give you the number to divert to and test it with you until it sounds right.

Get in touch

Get a quote.

Tell us what your business does and how many calls you get. Two sentences will do. You will get a reply within one working day with a clear quote. No obligation.

Or call 0800 208 4430

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